Beat the competition in the restaurant business by using social media

Articles

Beat the competition in the restaurant business by using social media

2019-04-20

As of 2018, Instagram has reported an incredible milestone. One billion active users! Facebook, Linkedin, Twitter… These are no longer just social media networks where people share personal experiences with close friends and families. They’ve been proven to be powerful marketing tools that can be used in the fast paced work that restaurant businesses do.

Leaders from a variety of sectors now pay close attention to the potential of social media. Step up your game and influence, reach, conversions and engagement could soon follow suit.

If you’re looking to stay ahead of your competition and capitalise on social media marketing, here are a few tips that could be beneficial.

Don't underestimate the importance of testimonials

Have you ever been influenced by the reviews of a store or eatery that you found online? Roughly 93% of consumers admit to positive (or negative) testimonials for restaurants impacting their decisions to visit the establishment. Since it seems social media is the research platform of choice for many customers, pay attention to reviews as they can provide the social proof that can help restaurants survive and thrive.

Restaurant owners should no longer fear the uncertainty of how customers may rate or review them online. Whether you get criticism or praise via social media, opening yourself up to public opinion is a risk you may have to take. The potential rewards are too great to miss out on. Facebook, Instagram and many other prominent platforms have features that let users review and rate businesses. Use these features to their full potential by providing excellent service, great products and more.

Finetune your social media profiles

When it comes to social media marketing for restaurants, consumers can be found on the lookout for as much information about a particular eatery as they can possibly get. You could enjoy a surge in orders simply by having accurate information displayed online.

Create proper profiles, pages and accounts on social media. Use aesthetically pleasing imagery as well as clear and concise visuals and details. Relevant information can include opening hours, addresses, contact details, well-written descriptions and links to your website.

Integrate social media monitoring

Data analytics are now a part of the work that businesses do on many social media platforms. The use of tools that can collect online mentions, predefined keywords, demographic details and traits related to consumer behaviour could translate into huge advantages for the tech-savvy restaurant owner.

You can, for example, monitor the number of times your restaurant's name and hashtag has been mentioned in a month and gain more insight into your brand's reputation. This also opens up the door to influencer marketing (a powerful approach in its own right). Similarly, restaurant POS systems of the modern era can also integrate analytical tools with your social media platforms, producing an even clearer picture for business owners.

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A-11-11 PINNACLE PJ, JALAN UTARA C, 47100 PETALING JAYA SELANGOR

inquiry@egulen.my

+60 12 881 0484

Last Updated 15th March 2018

Information Collection

Egulen Systems Sdn Bhd knows the importance of your privacy and we are dedicated to protect your privacy. We have designed this Privacy Policy to make clear to you how we may collect, use and share your information.

Egulen Systems Sdn Bhd’s Affiliated Merchant: As an affiliated merchant, we may collect the names, business addresses, email addresses and other contact information of your employees and officers to the extent necessary for the provision to you of the advanced POS services. However, Egulen Systems Sdn Bhd does not or will not store any credit card information that you use to make payment. All payment processes will be directed to our integrated payment gateway Stripe.

Egulen Systems Sdn Bhd’s Affiliated Merchants' Customers: We collect our merchants’ customers’ name, email, payment details, company name, phone number, and etc. We need this information to provide merchants with our Services, including supporting and processing orders, authentication, and processing payments. We also use this information to improve our Services.

How We Use Information

We use the information we collect from all of our POS Services to provide, maintain, use, protect and improve our POS Services, and to develop new products and services. We also use the information to protect our users and customers and to provide you with personalized experience of our POS Services. Information gathered from merchants’ customers’ can be used to create loyalty programme for customers too.

We may also use information to comply with legal obligations, resolve disputes, and enforce our rights. We retain all information we collect about you for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Amendments

We may change this Privacy Policy from time to time, and in our sole discretion. If we make changes, we will notify you by posting the updated policy on this page and revising the “Last Updated” date above. We encourage visitors to frequently check this page for any changes to this Privacy Policy. Your continued use of any Services after any change in this Privacy Policy will constitute your acceptance of such change. This Privacy Policy covers our practices, and does not cover the practices of unaffiliated third parties.

Any questions regarding this Privacy Policy should be directed to the following:

Egulen Systems Sdn Bhd
Tel: +60 12 881 0484, email: inquiry@egulen.my

Last updated: 15th March 2018

Terms of Uses

By subscribing for the service of Egulen Systems Sdn Bhd's advanced POS system (“Egulen Systems Sdn Bhd” “We,” “Us” or “Our”) you (“Licensee”) are agreeing to be bound by the following terms and conditions (“Terms of Service”). The services offered by Egulen Systems Sdn Bhd under the Terms of Service include various options and services to help you to sell goods and services to buyers via (“POS Services”). In these Terms, ("POS Services") means point of sale and inventory management products and services, and any features, technologies or functionality provided by these product or services, offered by us from time to time, including myRestaurant, myCafe, myKiosk, iSalon POS iOS applications ("Apps") and www.egulen.my ("Website").

Subject to the terms hereunder, Egulen Systems Sdn Bhd hereby grants to Licensee a limited, non-exclusive, non-transferrable, revocable license, without the right to sub-license, to install and operate the Licensed Software and to operate an account on the Egulen Systems Sdn Bhd website and related applications solely for the benefit of Licensee and not for any third party. Any rights not expressly granted hereunder are reserved. There are no implied rights of any kind.

Amendments

Egulen Systems Sdn Bhd reserves the right to modify the terms of this agreement by providing notice of changes on the Egulen Systems Sdn Bhd website. Licensee agrees to periodically inspect the Egulen Systems Sdn Bhd website to stay informed about such changes. Licensee agrees that licensee’s continued use of the service after such changes are announced constitutes acceptance of such changes.

Termination

We can cancel or suspend your account at any time if, in our sole discretion, you have committed a material or persistent breach of these Terms or any other terms applying to your use of the POS services.

You are entitled to cancel your subscription with our services at any time. You may cancel your subscription by following the prompts when you are logged into your account through the apps or the website. If you cancel your subscription before the end of your current paid up monthly, seasonal or annual subscription, the cancellation will take effect immediately and you will not be entitled to any refund of Fees paid in advance. If you cancel annual subscription, refund of Fees paid in advance will be calculated when 6 months or more period of the annual subscription is used.

When you unsubscribe: (a) your account will be deactivated or deleted; (b) all of your rights granted under these Terms will immediately terminate; and (c) all of your data and content will not be deleted from our systems unless requested otherwise. You can recover contents anytime, when and if you decide to subscribe to our services again. We are not liable for any loss or damage following, or as a result of cancelling subscription, and it is your responsibility to ensure that any content or data which you require is backed-up before cancellation.

Limitation of Liability

To the maximum extent permitted by law, Egulen Systems Sdn Bhd shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, business, goodwill, use, data or other intangible losses (even if Egulen Systems Sdn Bhd has been advised of the possibility of such damages), resulting from: (a) the use or the inability to use the Service (in whole or in part) or any technical malfunctions; (b) the cost of procurement of substitute goods and services; (c) unauthorised access to, or alteration of, your communications or data; (d) statements or conduct of any third party regarding the POS services; or (e) any other matter relating to the POS services.

No illegal or malicious use

You shall not use the advanced POS services for any illegal or unauthorized purpose nor shall you, in the use of the POS services, violate any laws in your jurisdiction, the laws applicable to you in your customer’s jurisdiction. You will comply with all applicable laws, rules and regulations in your use of the POS services.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the POS services, use of the POS services.